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"LGE was able to sort through the fuzziness of the market and our messaging to derive a compelling positioning and value proposition within a few weeks. We shared our positioning with our employees, across all functions and geographies. The feedback was unanimously positive, and LGE's efforts have helped me spark a new sense of motivation and passion across the team."

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Bob Donaldson

Bob Donaldson Associate Partner
Experience: Bob Donaldson has over 25 years of experience in the creative application of technology and innovative processes to streamline operations and deliver business value.  
As Founder and Principal at Carson Strategy Group, Mr. Donaldson has defined and implemented strategic technology solutions for companies in a variety of industries.  His specialties include language technologies, globalization readiness assessment, and both project and organizational turn-around efforts.
While at McElroy Translation, Mr. Donaldson defined and implemented a technology roadmap that led to substantial operational efficiencies and also opened up new market opportunities based on machine translation and managed crowdsourcing.  He also led McElroy’s “Glocal” initiative, establishing a global network of partnerships to expand capacity.  Mr. Donaldson is a recognized industry leader in language technology integration and a frequent speaker at industry conferences.
At Carson Strategy Group, Mr. Donaldson has led strategic engagements resulting in measurable business value to a variety of clients.  Examples include:
  • Matrixware Information Services GmbH – Managed a successful pilot project for machine translation of Chinese language patents and developed a business plan for commercializing the capability.
  • Temple-Inland Forest Products – Engaged to “rescue” an order-to-cash software development project that was late and over budget; as a result of his leadership, the project was successfully deployed on the revised target date.
  • Sydcor – As acting Director of Systems Strategy, defined and implemented a customer information portal strategy for a rapidly growing $12M+ post-manufacturing product support business.  The system positioned Sydcor for a successful bid on a large product recall project for a key client.
  • Connected Wireless – As acting Product Manager, developed marketing requirements and materials for a remote asset management system; efforts resulted in a multi-million dollar sole-source award from US Army Logistics.
While at Digital Motorworks, Mr. Donaldson successfully led the 160+ member professional services and support organization through a complete reorganization in order to align the service delivery with customer expectations and needs.  The organization cut delivery time for new projects and improved customer satisfaction scores.  At PSW Technologies, he managed a profitable business services department and pioneered a successful project assessment practice serving customers such as Ameritech, McDonalds and Kemper Insurance.  While at Radian Corporation, Mr. Donaldson held technical, sales and management positions as he helped grow a 6-person database application group into a 200-person custom software development business.
Happily married with two grown children, Mr. Donaldson is a long-distance runner and avid reader (mostly history).  He also speaks several languages and travels extensively, bringing a global perspective to his consulting and problem-solving activities.

  
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