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"We engaged LGE to help us think through the evolution of our product roadmap to better leverage our significant intellectual property. LGE was able to leverage both their experience and expertise to derive a strong business plan very quickly. We took this to my Board and they approved and funded on the spot. Once approved, LGE led our entire execution effort, developing the product, the offers, the go-to-market strategy, and the launch plan."

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What are investors looking for?

Written by Jason Myers
Wednesday, 26 January 2011 00:00

VCs are looking for the next billion dollar bet, but that doesn't mean that you can't find investment from an Angel Investor. John Doyle from LGE Execs talks about getting your business plan ready for what investors are looking for.

 

Where is the next billion dollar opportunity going to come from? There's a lot of speculation about social media, but for the most part, it's anyone's guess.

John Doyle, partner with LGE Execs admits that many Angel investors that would have typically funded technology companies have shifted their dollars into foreclosed properties where the potential return is significant. "This environment is radically different from anything I've seen in my career, but there's a great opportunity for entrepreneurs to really add value to a market segment," he said.

"There are many investors out there that would be happy with more modest returns, like 20 percent, but the ideas can't be half-baked," he continued. "We're seeing interest from investors in medical technology, life science, mobile, gaming, and clean energy. But we're also seeing investment in many other industries outside of technology as well."

Having judged many entrepreneur fast pitch competitions, Doyle talks about the business plan ideas that really grab an investor's attention. "It seems that a majority of the entrepreneurs we hear pitching business plans have not done the necessary steps to prove a concept. They need to have a very structured business plan that involves an in-depth analysis of the market. Such as, what are the barriers to entry? Is there an opportunity for the 800 lb Gorilla to squash you? Who else is in the market (and please don't say you have no competition–this is one of the quickest ways to have an investor stop listening to your presentation altogether."

Doyle notes that you should build into your pitch an explanation of how you're adding value to a market segment. "But most importantly, investors don't want to hear about your technology–they want to hear about your market and the potential return on investment–and that should be the majority of your pitch," he said.

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